SUPERKIND: The group that revolutionise the way to create KPOP
Discover everything about SUPERKIND, the new group who wants to change the way of doing Kpop. A perfect combination between digital and reality!
By: Ana Varela y Diana Cervantes
The new Kpop group named SUPERKIND made their debut recently, consisting of five members: Eugene, Geon, Daemon, Saejin y Sio, under the company Deep Studio Entertainment.
“WATCH OUT” was the song released on the digital single PlaySuperkind: Apply for a Beta Test, shared through multiple platforms along a MV on YouTube this past June 20th.
But with their debut, this new group also brought a new proposal on how to do Kpop, and fans are all about it!
Get to know the new Kpop group: SUPERKIND
There’s not too much information on them yet, but the group consists of five members, of which four are conventional teenage boys and one is a digital member!
Eugene (유진)
Eugene was born in 1999 and was a trainee for 4 years. In his introductory video, he says he likes to go out with his family.
Geon (건)
He was born in 2000 and he’s the main vocal of the group. He trained for 4 years and his MBTI is ESFP-T. In his introductory video, he comments how he started to take care of his body and exercising since really young!
Daemon (대이먼)
He’s the rapper and sub-vocalist of SUPERKIND. He was born in 2001, and he’s the member with the least amount of time of training, with only 1 year and six months. Right now he’s learning Spanish and Japanese, and he’s fluid in English.
His MBTI is INFP and according to his introductory video, he describes himself as messy and sensible.
SiO (시오)
He’s the maknae of the group, as he was born in 2004. He was a trainee for 3 years and 3 months. A good memory for him, according to his introductory video, is spending his childhood playing with his friends at a school near the beach.
Saejin (새진)
Saejin is the virtual member of SUPERKIND. He’s inspired by the Korean virtual singer from 1998 “Adam”. Also, some fans say he looks a bit like other idols, such as Cha Eun Woo from ASTRO and Jaehyun from NCT. It said he was born in 2002, so his age is around 19 or 20 years.
Call to Adventure: The new way of doing Kpop
Adding a virtual member to the group is not the only way SUPERKIND is innovating. As the world surrounding their creation is more complex that you might think.
First decentralized company in Kpop
The creation for SUPERKIND comes from the belief that the way of doing Kpop nowadays has become typical and passive. These thoughts are what brought other companies to create groups like K/DA, or to go further in their concepts adding virtual elements like aespa.
But with this new boygroup, their proposal starts by being the first decentralized company in Kpop, as well as to invite the fans who share the same mentality of innovation to participate in the development of the group’s world!
SUPERKIND seeks to create active audiences, who can create a narrative world and enjoy Kpop together. Following the idea that a thousand ordinary people can create better stories than just one genius!
Intertextuality: to create from something that already exists
Intertextuality comes from the idea that everything that is created is based on experiences and things already learned. And taking this concept to the maximum level, the world of SUPERKIND is created completely from existing references from different mediums that the fans would like to add to the group’s world.
They also follow the concepts of freedom and creativity as important values, to live with no rules, or how they call it, to live in the No Gravity Zone.
This new group will constantly look for new ways to create Kpop, be it with their idols, MVs or the way to interact with fans.
NUKE vs PRID: Where do you belong to?
In the world of SUPERKIND, everyone is divided between two categories:
The PRID, represented by the slogan “WE REMEMBER”, are those who are attached to the past and value memories. Their goal is to protect the tribe from danger and grow.
On the other side, the NUKE, known by their slogan “FOREVER WIN”, are idealists, those who look for the future to come and enjoy the new and modern. Their goal is to take risks and find freedom.
Inside these two categories, you can be placed in a different range like Moderate, Radical and Extreme, depending on your characteristics as a NUKE oR PRID.
The SUPERKIND members are also categorized into these two: Eugene is a PRID-R, SiO and Geon are PRID-M, Daemon is a PRID-E and Saejin is the only NUKE-E.
You control SUPERKIND’s world!
And if all these new concepts were not enough, the way SUPERKIND create their music videos is also unique!
The creators of this world took the concept of intertextuality to the next level. As they planned that the ones deciding the stories inside the videos would be the fans! This through the platform of Twitter, where fans are capable to participate on the narrative of the video.
But there’s just one rule: your idea has to be a reference to an already existing idea. Be it from a book, a TV series, or even a video game or animation, fans should create a chain-like story from the coolest references. That’s how the narrative from the WATCH OUT music video was created as well!
Right now, the group is in the process of selecting the new ideas for the second MV of SUPERKIND. You can check out each round’s winner idea on SUPERKIND official Twitter.
Are you into SUPERKIND and their awesome innovative concept? Don’t forget to support them on their social media and music platforms!
